The Importance of Product Recognition

A company which offers products or services cannot be successful without advertising.

Advertising is calling the public’s attention to your business in order to sell your products or services. Advertising can be done through the use of various methods such as through print or radio/TV announcements.

Through advertising, a way is created to communicate with your current and prospective clients about the product or services that you are offering. Advertising accomplishes the following goals:

• To make your customers aware of your product or service
• To persuade your customer that that your company’s product or services will fulfill their needs
• To build a desire of your company’s product or service;
• To boost the image of your company
• To introduce and broadcast new products or services that your company is offering
• To support your salespeople’s communications
• To encourage the customers to take more interest in the product or service
• To lure customers to your business.

The advertising target is mainly to increase the name recognition of the product or service in order to generate more business and increase the growth in sales. In short, to generate product or service recognition.

Product Recognition
Product recognition means making your customer or potential customers to retain your product or service in their memories. It is a process by which a product is inevitably identified by a specific medium like an image or a video.

It is making your market remember and identify your brand by their features or characteristics. You know that product recognition is successful when people (the market you are targeting) can recall the product without seeing a complete name or full picture about the product, like just seeing the logo, slogans or identifying colors.

The extent to which the general public (or an organization’s market focus) is able to identify a brand is through its features or attributes. Product recognition is working effectively when people can name a product without being told of the company’s name, but rather through visual objects like logos, photos and videos.

To measure the effectiveness of an advertising campaign, companies use the results of study group experiments. Even similar products with similar qualities will differ in the volume of sales, depending on the recall of the people tested. Product recognition will instill your product into the minds of potential customers.

Visual Search Services
Currently in the area of visual search, the Slyce company is taking the lead in helping companies to link up with their customers by using their patented search technology. It puts together the leading brands in the world, in order to deliver their products to the shoppers by just snapping a photo of the product they are looking for.

Whatever it is you are searching for, Slyce can provide services that are customized to your needs and they can help to link you to your customers anytime.

Syngenta Faces a Series of Lawsuits for Taking Farmers for a Ride with their GMO Corn

Syngenta now faces a series of lawsuits from disgruntled U.S farmers and exporters who are claiming that they suffered major losses because the company’s genetically modified corn, Agrisure Viptera, cannot be exported to China.

The issue at stake is that China, the third-largest consumer of American Corn, rejected the imports of Syngenta’s Viptera. The rejection of the corn resulted in a drop grain futures, and three-year corn price drop at the Chicago Board of Trade. This was further fuelled by concerns that China was going to limit other agricultural imports.

Syngenta is accused of exposing farmers to millions of loses for recklessly marketing the GMO corn seed without the approval from China. Farmers, exporters, and other stakeholders claim that the Biotech Company were aware or should have been aware of the risks involved in the whole ordeal, but chose to gamble with the famer’s livelihood.

However, Syngenta claims that it shouldn’t be held responsible for the fall in corn prices and that the Company has always been open about the approval status of the GMO corn. They believe that the Chinese government shouldn’t dictate to the American farmers the type of corn that they should grow. They also noted that GMO corn had been approved for cultivation by the U.S government in 2010 and therefore its commercialization were compliant to all the legal requirements.

The first lawsuit against Syngenta was filed by the food conglomerate, Cargill, which contented that they suffered more than 90 million U.S dollars in damages because of the shipment rejection by the Chinese government. Other suits with similar claims have since been filed by farmers—most of them seeking class action status. The lawsuits further content that the local corn prices have plunged because of the loss of Chinese market which is estimated to be the third largest for the U.S corn.

Over a dozen lawsuits class actions have and continue to be filed against Syngenta and farmers, associates, and other stakeholders who feel to have been negatively impacted by the Syngenta’s Viptera or the declining corn prizes are encouraged to file lawsuits against the company.

Mikal Watts-led legal team is at the forefront in encouraging farmers to file lawsuits against the Swiss based seed producer. Mikal and his team of attorneys have a vast experience of successfully handling a wide range of agricultural lawsuits. He is famed for negotiating an historical 750 million dollars settlement agreement with the crop science company, Bayer, making him one of the best agricultural mass torts attorneys.

Different Spinal Surgery Centers in the U.S.

Spinal surgery is one very helpful procedure for people that suffer from different types of pain. Fortunately, there are many different spinal surgery centers in the United States. Many of them have different methods. Some of them are more effective than the others. However, they are still effective, and patients have often left the center with their spine related problems healed. However, as with different methods, there are also different time frames. It is also important to know that not all spinal surgery centers are created equal. There are surgical methods that are better than others that are exclusive at a certain type of hospital. North American Spine has the AccuraScope procedure for instance.

On their LinkedIn page you can see that North American Spine’s AccuraScope procedure has proven to be a very helpful and innovative method for performing spinal surgery. North American Spine’s AccuraScope has been featured on many news stations for the many features that it boasted. For one thing, the overall time for the procedure is very short. It takes very little time to prepare for the procedure. The procedure itself takes less than an hour to complete. Afterwards, it only takes a week at the most to recover from the procedure. Among the people North American Spine has helped were Joe Berry, a former firefighter, and Harold Stumpf. They both suffered chronic pain which either interfered with their work or had them take off from work altogether.

AccuraScope is a relatively new procedure so ti is only available at one location, and that is at North American Spine’s office in Texas. For those that live far away and do not want to travel that far for a procedure, there are plenty of other hospitals closer by that offer surgical procedures that are very effective. The important thing is that one has to find the most effective hospital in his area. This is pretty easy once one figures out the steps to follow.

The first step one has to take is to find every place that does spinal surgery in the area. Then do some research about each of the places available. One thing he could do is read the reviews. In order to get a good idea on the advantages and the potential hazards that one could face, he must read both good and bad reviews. Then he can decide which one of the surgical centers are worth the most. Afterwards, he can make an appointment.

If one has a doctor that he can trust, he should seek his advice. The doctor could refer him to a trustworthy practitioner. The doctor often knows more about spinal surgery than others. The doctor also knows more about the patient’s condition. The doctor could save a lot of time that could have spent on looking for a surgical center. The doctor may even set up an appointment for the patient to have a procedure done on his spine. When it comes to surgery, one needs all the care that he can get around the procedure.

James Dondero is a major leader in the world of finance

As the world of finance continues to recover from the turmoil of the past eight years, one of the most important components is investment banking. Investment banking at one time was the backbone of the economy. Allowing small firms to receive the funds they need in order to continue operating. There are several experts in the field of investment banking, but one of the brightest stars in this field is James Dondero.
James Dondero is the founder of Highland Capital Management. He currently resides in Dallas, Texas, and his leadership has been fundamental to the success of the company. James has thirty plus years of experience in the finance industry, especially when it comes to the credit market.
When James started Highland Capital Management, his experience in the industries of credit and distressed investing were essential to the future of the company. He worked tirelessly with his staff in order to make Highland capital a pioneer in this industry. One particular area in which Highland Capital has been an extremely innovative is the Collatorized Loan Obligation. This new and innovative financial tool has been critical to the success of Highland Capital Management. This company has helped to create the CLO market, and over the last few years, the company has become a leader in this particular market.
James Dondero’s leadership has allowed the company to create a wide range of award winning financial products. These products are located in a wide range of different areas. For example, Highland Capital Management currently heads up several high quality hedge funds, as well as high quality CLOs, mutual funds, REITs, and ETFs. If there is a financial product available, then Highland Capital has developed several high quality products relating to it.
James Dondero’s leadership is highly valued throughout the business community. The value that his leadership provides, has allowed him to sit on several extremely important boards. The list of the boards that he sits on include Cornerstone Healthcare, Nexbank, MGM studios, as well as several other important boards. James has performed quite well on these boards, allowing the companies to be extremely successful.
Dondero has given a considerable amount of effort to his philanthropic enterprises. He believes that it is extremely important to make sure that people give back to the community. His favorite organizations to work with include those that are committed to education and veteran’s affairs.
The world of finance is extremely important to the future of the United States Economy. There are many important players in the world of finance today, but one of the most important players is Highland Capital Management, and their founder James Dondero. The world eagerly awaits James Dondero’s next move because this move will make a major difference on the economy.

Eucatex – A Leading Company in Quality Products and Environmental Sustainability

Eucatex has long made sustainability a prime practice. In fact, Eucatex is globally recognized for the company’s commitment and best practices of sustainable development. A Brazilian company started in 1951, which manufactures furniture, wood flooring, paints, waterproofing, and fiberboard. The company exports products to over 50 countries around the world and has offices in Holland, the United States, Germany, the United Kingdom and Mexico.

Eucatex maintains and manages its own forest in São Paulo and has earned international certifications such as ISO 9001, ISO 14001 and the Green Seal, which is granted by the Forest Stewardship Council.

A company’s tone is set at the top and environmental sustainability is important to Eucatex Chief Executive Office, Flavio Maluf. Mr. Maluf has been the CEO for Eucatex for ten years. With a degree in mechanical engineering, he has brought engineering precision to management.

Environmental sustainability may become the tipping point and playing field for corporations. Companies who recognize and embrace sustainability principals will find themselves with a solid footing on the competitive landscape of corporate innovation

Beginning with ceiling tiles and panels made from eucalyptus wood, Eucatex is celebrating its 60th anniversary with complimentary products, such as paint and waterproofing. The laminate flooring produced by Eucatex is in high demand world wide, making Eucatex a market leader.

Mr. Maluf is proud of these accomplishments and lead Eucatex to sponsor a documentary about environmental preservation. Eucalyptus trees were introduced into Brazil in 1910. Environmentalists and global development researches find Eucalyptus trees attractive because they are fast growing and are beneficial economically.

Under the guidance of Flavio Maluf, Eucatex has grown to 2,201 employees who produce products that are technologically sound as well as and mechanically resistant and strong. After all, today’s families and business need flooring, furniture, paint, waterproofing and doors to be well made and durable. Its top quality products and focus on environmental responsibility resulted in Eucatex being named one of the ten best companies in corporate citizenship in Brazil year after year. Eucatex will continue to focus on innovation, top quality products, and environmental sustainability.

Purina Cares About Pets

Nestle Purina PetCare makes food, snacks, and even pet litter! Their products are geared towards both cats and dogs. It is the second largest pet care company in the United States. It’s quite easy to see why they’ve enjoyed so much success. These pet care products, especially the food, is formulated by an expert team of scientists and nutritionists. They spend countless time perfecting the food and coming up with a formula that is everything that a pet needs to stay healthy. This food is created with wholesome ingredients and nutrients to keep pets safe, healthy, and happy. The makers of the Purina News PetCare brand stand behind it 100%. This is the food and treats that they feed their pets. They see firsthand just how healthy this food is and therefore they use it on their own pets.

Nestle Purina PetCare has many divisions when it comes to pet care products. This is because that team of nutrients and experts understand that all pets are created differently and therefore they understand that each pet has different nutritional needs. They understand the fact that all pets can’t just be fed the same food and be expected to thrive. Their bodies are all different and therefore the needs are all different. Nestle Purina has the divisions of Purina Dog Chow to keep dogs growing healthy and strong. They see the Friskies brand to keep cats active and happy. They sell Purina Beneful and Purina One as well, which are other great products to get pets the ingredients that they need.

Purina has been branching out with their products. They have now dove deeper into formulating products for individual pets. They have created a product for senior dogs that is specially formulated to help maintain their health. Older dogs face an array of problems and it can be stressful on any owner. Therefore, the last thing an owner needs to worry about is whether or not their older pooch is getting the nutritional care it needs. The same goes for puppies. Having a puppy is a stressful time! They’re constantly running around and exploring. Therefore, they need to keep their energy up. That’s why Purina has a special brand that is formulated to keep their energy up and give them all that nutrition that they need to remain active.

Overall, Purina truly understands what animals need to thrive. They have specifically formulated their food for those needs. Owners can feel confident feeding their beloved four legged friend these treats, kibble, and food! It’s an affordable product that really takes care of a pets need. The Purina brand cares about pets and wants them to get everything they need to be successful in their lives.

Life Is Too Short To Wear Boring Makeup

Doe Deere is a queen, plain and simple. She’s confident, she’s gorgeous, and she’s 100% unique. Doe Deere has truly mastered a one of a kind look that looks totally awesome on her! She pulls off the brightly colored eyeshadow and lipsticks. She also matches it perfectly with whatever color hair she’s sporting. She’s truly one of a kind with her look and her personality.

Doe Deere loves rainbows and the whole color palette that goes along with it. That’s basically what she matches her look to. Whether it’s her makeup, her hair, or her clothes, she’s making a bright and bold statement about who she is! Doe Deere is a rock star when it comes to makeup, especially. That’s why she’s created her own line of it!

Lime Crime is the name of her makeup and it is awesome! All of her products are incredibly affordable. That means almost anyone can land Doe Deeres signature look. Girl or boy. That’s the best part! Doe Deere does not discriminate against who can and should wear makeup. Male or female, young or old, it doesn’t matter. Doe Deere encourages everyone to find their look through makeup. She wants to help. That’s why she’s got an awesome makeup line.

Lime Crime offers the brightest and the boldest colors. This is perfect for anyone wanting to make a statement and stand apart from the crowd! It’s for those who are confident and they want to show it. No one should be judged on how they look or what they want to wear. Doe Deere understands this. She’s got everyone covered. Her Lime Crime makeup offers lip glosses, lip sticks, eye shadows, and so much more! She’s got lipsticks in every color of the rainbow and eyeshadow to match. Doe Deere has the brightest colors and offers makeup that creates a unique look. This is evident through her line of glitter eye shadows! The Zodiac glitters are color changing and are a totally awesome product.

If someone isn’t as bold and savvy with makeup as Doe Deere is, that’s okay too. She offers more neutral pallets and colors. Doe Deere wants everyone to feel comfortable in what they wear. If they aren’t up to the grunge look, that’s okay too. They are not excluded from being able to wear high quality and affordable makeup that still looks awesome.

Overall, Doe Deere is really a pioneer when it comes to makeup. She understands that in this day and age, everyone wants to be different. Too many people blend into the crowd with their makeup because they are afraid to stand apart and be who they truly want to be. Doe Deere is sending a message to these people through her makeup that it’s okay to look different. Actually, it’s better to look different! Experiment with makeup because it’s fun to do. It doesn’t matter if it’s a nigh in, a night on the town, or a special holiday – there is makeup for that! Life’s too short to wear the same colors each and every day.

Incorporating Beneful Brand Dog Food Into Your Daily Routine

The bottom line is that you love your dog. You want the best for your pet and you will go to the extreme to ensure that your pet is getting the healthiest food possible to live a longer life. More people are turning to a brand that offers pets everything and more to lead a healthy lifestyle. Consider these ways to not only improve the relationship between you and your dog, but to help your dog live a longer and happier life.

The best way to improve the health of your dog is finding ways to spend more time getting active with them. Too many people are working longer hours to make ends meet, then have little energy at the end of the day to spend with their pets. One of the things you can do today is find time before you go to work when you still have plenty of energy, and either take your dog for a long walk or play with them in your yard for some time. Exercise is vital in promoting a healthy lifestyle for your pet, and even 15 minutes each morning will have a huge positive impact on their well-being.

Consider the foods you feed your dog, especially if you haven’t looked at the ingredients for a while. One brand in particular, Beneful, is full of the wholesome and natural ingredients that your dog needs to thrive each day. This Purina brand is also popular with the people who make the food, as witnessed in recent commercials where workers in the Purina factory explained how they see all those ingredients and would never feed their pet anything else. Whether wet, dry, or snacks, Beneful comes in flavors like lamb, chicken, beef, and pork, the ones your pet really loves.

Reward your dog often with love and affection, but consider the snacks you are feeding them too. Many of the treats available in the supermarket are full of sugars and ingredients that can harm the health of your pup. Consider Beneful snacks, they come in airy crackers or oven baked shortbread varieties. Your dog will go crazy for the peanut butter flavor, and best of all they are all made with only 100% wholesome and natural ingredients that are good for your dog. Now when you reward your pet each day, you will be confident they are getting all the nutrients they need to live a healthier life.

One thing that you must do each year regardless of the health of your dog is see the vet. The veterinarian can help spot any potential trouble long before it becomes a serious issue. Your vet will be able to tell you if you dog is suffering in any areas or if they need some special attention for an issue they recognize. Your vet will help you keep your dog in their best shape so they can spend many more healthy years with you. This annual visit is most certainly the best investment you could make for your pet.