Updated May 26th 2017: Don Ressler and Kate Hudson are teaming up with Demi Lovato for a new Fabletics fashion line. Geared towards the active person, this will feature brand new quality, yet fashionable workout gear for people interested in living the active lifestyle. Of her new line, Demi Lovato said “It’s All About Being the Best Version of Yourself.”
Don Ressler is presently a co-CEO and co-founder of Intelligent Beauty Incorporation. Before launching Intelligent Beauty, Don was the Chief Executive Officer and President of FitnessHeaven.com Incorporation. He has also established other companies in partnership, such as Alena Media, where Don Ressler supervised the creation of a skin-care product called Hydroderm. He also established Brand and Alena Media and led Intermix Media, a parent company of MySpace.com.
During his time, at Intermix, Don Ressler oversaw transactions that led to increasing shareholder values and launching of the firm’s online business into the CPG space. Don’s career began as a consultant to various companies seeking to benefit from the then-emerging online marketing forums. He then went on to acquire more than 1$ billion in sales and over $100 million in capital for the respective internet enterprises. In 2005, News Corp bought Intermix for an agreed amount of $650 million.
Goldenberg and Don Ressler regrouped their former employees and staff to create a new e-commerce forum, Intelligent Beauty in 2006.The primary target of Intelligent Beauty upon conception was to avail high-end fashion at an affordable price to people and also provide a social interaction platform to their members.
In a bid to meet the set goals, the two administrators recruited reputable style advisors and designers such as Kimora Lee, to model the preferred brand. Kimora Lee joined JustFab in September of l2011 as the creative director .After a while, their combined efforts led to the launch of JustFab. JustFab business model involved delivering a $39.95 package monthly to online subscribers. The package consisted of handbags, accessories, and shoes as selected by the customer.
In 2016, JustFab rebranded its name to Techstyle Group. Techstyle group is also the parent company of ShoeDazzle, Fabkids, and Fabletics. Don Ressler and Techstyle’s co-CEO established Fabletics to offer comfortable and fashionable wear to sports and yoga participants at an affordable price.
Since establishment, Techstyle Group has received funds of $33 million through the United States Venture Capital Company and additional $76 million from other associates such as Technology Crossover Ventures, Matrix Partners, and Intelligent Beauty. This funding was a result of the business arrangement by Don Ressler with the respective companies.
In 2014, Techstyle received $85 million from an online investment company. Don Ressler’s leadership seen the expansion of the firm to the UK, Germany, and Canada.
In 2016, news emerged that JustFab was looking to be an all-inclusive brand. Don Ressler then expressed his views on the topic by stating that Techstyle aims to provide fashion that will serve all their clients’ needs.