A Summary Of Lori Senecal’s Interview With HuffPost’s Laura Dunn

Lori Senecal is a visionary executive leader. According to PR News, her unique business ideas have made her an influential leader at CP+B where she serves as the Global CEO. Previously, she worked for KBS as the global executive chair. During a recent Huffington Post interview with Laura Dunn, Lori shared more information on her approach to management. In addition, she elaborated on how her previous positions helped to improve her skills.

Lori is the last born in her family. Since the age-gap between the siblings was small, her sisters who were talented obscured her from the world. She wanted her name and identity out. This situation drove Lori to work harder to have a unique identity from her talented siblings. She dared to dream big and take bold actions. Over the years, she has remained true to these two critical values.

In her leadership positions, Lori has always aimed at driving positive change. She achieves this objective by building a culture that inspires other people to join in and help push the company’s mission together. As a leader, Senecal believes that everyone should participate in enhancing the organization’s mission. Lori has applied this approach in every company that has rendered her services. These entities include McCann, MDC, and KBS. Lori is implementing this plan at CP+B.

While working as the president and CEO of KBS, Lori faced many challenges. When she joined the company, the stakeholders were waiting for her to come up with a new vision and mission statement. She first convinced the staff and clients that the firm was ready to launch its next chapter. This strategy enabled her to keep hold of both parties as she restructured the company. During this period, the company managed to win a lucrative marketing deal from BMW that would see it market the i3 and i8 series. Lori used this opportunity to create a new firm that believed in the power of invention. During her tenure, the company underwent a series of multiple growths.

Lori said that her most important career lesson is on finding leadership opportunities. Although most people prefer waiting for these opportunities to find them, Lori believes in creating the opportunities herself. In a situation where the organization one works for does not have leadership opportunities, an individual should strive to invest in the available opportunities. This process is easy if one is aware of his or her strength and what the organization needs. Addressing those needs may lead to creation on a new role or even division. The executive leader believes in striking a balance between work and life. Lori believes that right balance will ensure that one leads a healthy lifestyle.


Jose Borghi – One of the Most Reputed Advertising Gurus of Brazil

Jose Borghi is one of the most experienced and highly influential advertising professionals in Brazil. He has been associated with the advertising world for over 25 years and has worked with major marketing and advertising firms such as Standard Ogilvy, FCB, Talent, Leo Burnett and DM9DDB. Many of his work has won prestigious awards across the globe, including 15 New York Festival, 20 Cannes, 16 Abril Awards, 12 Clios, 7 London Festival, 11 One Show, and more. In 1999, he was named as the most awarded copywriter by Archive Magazine.

In 2009, Brazilian Advertising Professionals Association named him the “Agency Professional,” and in the same year, he was chosen as the Advertising Professional of the year at the highly reputed Columnist Awards. In 2002 and 2013, he was the Brazilian representative in the Press Jury at the highly regarded Cannes Lions International Advertising Festival.

Jose Borghi has been interested in the advertising world from the very beginning of his teenage years. The interest in advertising was triggered when he visited the Cannes Advertising Festival with his sister and watched some of the award winning Ads. Jose was so moved and inspired by the Ads that Jose decided then and there to pursue a career in advertising. Moving forward, he studied marketing at the Pontifical Catholic University that opened doors of the advertising world for him. As soon as he graduated, he joined Standard Ogilvy, which is one of the most reputed advertising agencies in the world.

Jose Borghi’s advertising campaign regarding wildlife conservation has been applauded the world over. His ad named “Mammals of Parmalat” has received many awards and helped him get global recognition. It is an ad that is still considered as one of the best advertisement ever made and continues to be an inspiration for many advertising professionals across the globe. He currently is the co-CEO of Mullen Lowe Brazil, which is one of the most reputed and sought after advertising agencies in the country today.

From an Advertising agent With No Investment to a Great International Advertiser

José Borghi is the founder of Mullen Lowe Brazil agency, that’s one of the best advertising agencies in Brazil. It was founded in 2006 and employs 201 to 500 people. The seeds of his advertising agency were planted when he was a junior in high school. One day, his sister invited him to see a presentation at the Castro Neves Theatre. The show was about commercial videos that won awards at the Cannes Film Festival. Jose Borghi was inspired, but he never imagined that he would someday win a Lions Cannes Award.

José Borghi was born in Presidente Prudente in the late 1960s. In about four years, BorghiErh merged with global network Lowe + Partners. In 1989, Borghi graduated from PUC Campinas in Advertising with a degree in advertising. After graduation, Borghi found employment at his first job Standart Ogilvy. He worked for FCB and DM9/DDB until he founded his advertising company.

José Borghi became friendly with creative art director, Erh Ray at DM9/DDB. In 2002, Borghi and Ray formed a partnership in the BorghiErh advertising company. In about four years, BorghiErh was merged with global network Lowe + Partners. Six years later, Erh Ray sold his shares in the business that was renamed Mullen Lowe agency. BorghiErh advertising company began as a start up from the ground business with no investors or bank loans to get started. BorghiErh offered people media planning and other creative services to help the clients promote their businesses. José Borghi attracted the interest of Jim Mullen of Mullen Advertising who’d started the industry in 1970 in Boston Massachusetts. It was Mullen’s desire to spread his advertising services throughout the world. BorghiErh became Borghi Lowe.

José Borghi always knew the road to success was paved with hard work. He worked hard to make sure that Borghi Lowe was a success by creating dazzling advertising campaigns on adsoftheworld.com for many of their clients including Delta Airlines, Fiat, American Express, and many others. Borgi worked himself into a CEO partnership with André Gomes.

José Borghi went on to win many awards in addition to the Lions Cannes Award. He’s also won the New York Festival,and the Clios Awards. In 2009, Borghi was awarded Advertiser of the Year. One of his memorable advertising campaigns was when he had children dressed as stuffed animals for Mammals Parmalat. The children sang jingles and songs from Zeze di Camargo and Luciano.