The United States Farmers and Ranchers Alliance indicated that technology is not specifically about faster and better ways of doing things, but also about sustainability. Farmers have not been left behind when it comes to technological development. Innovations such as terrain contour mapping, moisture sensors, self-driving tractors and smart irrigation are gaining popularity among ranchers and farmers. The developments will positively impact farming, leading to sustainable farming for the ever growing population.
Investments in agriculture technology are continuously on the rise, with AgTech companies earning over $1.75 billion in the first six months of 2016. Farmers of today apply a heavy mix of math, data, software, and hardware in developing analyses that are beyond what the eyes can see. The wellness of the crops can also be assessed through multispectral analysis, where the rates at which plants absorb different wavelengths of sunlight are used to form conclusions.
A survey by USFRA indicates that 56 percent of consumers expect ranchers to employ innovations that help conserve the environment. The CEO of USFRA, Mr. Randy Krotz, added that most consumers understand the impact of innovations in the improvement of lives. He also noted that the U.S agricultural sector is applying technology to create more sustainable and smarter versions of the family farm.
Agriculture can be the joining factor between the benefits of using technology and the acceptance of innovation that is part of the day to day lives of consumers. SMART farms use technology and data to become more equipped and efficient in protecting the planet’s limited resources while ensuring adequate food supply. This is the very definition of sustainability and continual improvement.