EOS Pushes Chapstick back as it Climbs the Ranks

For decades, lip moisturizers consisted of plain, cylinder type tubes that didn’t offer anything but plain ole lip greasing. Then, came the scented flavors of mint and cherry.

It gave consumers a small choice to choose from when moisturizing the lips. Chapstick and a few other brands dominated the market till about 7 years ago. Then EOS lip balm was born and it took off quickly. EOS is a unique lip moisturizing product that comes in these pastel orbs, offering various scents and taste.

EOS stands for Evolution of Smooth. EOS can be seen on numerous magazine covers and ads with it’s colorful displays. Allure and Cosmo editors couldn’t get enough of this beautiful pastel orbs and it wasn’t long til celebrities were spotted using EOS. Kim Kardashian was seen pulling an EOS orb from her make up bag. This created the hype the company needed to go forward. EOS lip moisturizers are now taking over the shelves at Walgreens, Racked, Target, Walmart, and countless other retail stores. http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791

Kline Research estimates that EOS product worth will be over $2 billion by the year 2020. EOS is an organic, all natural brand that fits right in with what consumers are demanding now. Sanjiv Mehra, EOS co-founder, is now revealing their business strategy to Fast Company. They kept their attention on product manufacturing and distribution. Since the company has become successful, they want to let consumers in on their secrets.

Lip balms are seen as a unisex product. It goes along the same lines as toothpaste and mouthwash. But even as a unisex product, studies showed that women were still more likely to buy lip balms than their male counterparts. EOS (https://evolutionofsmooth.com/limited-edition.html) wanted to step away from the clinical use of lip balms, elevating the lines of using it; to just moisturizing, to using it because you truly wanted too. Now EOS takes the second spot in the lip balm retail word, pushing Chapstick back. To be able to see the more in-depth story, look here.

Ingredients to Avoid When Purchasing a Lip Balm

In as much as a lip balm can help in boosting your self-esteem, so can it ruin it. The thin line is all made by the ingredients used in lip balm. Any lip balm is not good for you. Some lip balms contain ingredients that will leave your lip in a poorer shape, sooner than later. You need to keep off lip balms that contain the following ingredients;

Petro- Chemicals

Avoid any lip balm that contains petrolatum. Rather than moisturizing, this lip balm will just seal your pores so that water doesn’t get in or out. Additionally, being a processed product, petrolatum contains carcinogens which may cause allergic reactions.

Alcohol

This is another ingredient that you will find in most lip balms. Alcohol, being a drying agent, will only lead to drier lips instead of moisturizing.

Phenol

Be sure to skip lip balms that contain this ingredient. Although phenol is beneficial in killing bacteria, it can cause irritation of the lips. Also, once ingested, it cause issues in the liver and kidney.

Select lip balms that contain more natural ingredients. An ideal lip balm, based on ingredients is Evolution of Smooth.

A Brief on Evolution of Smooth

Evolution of Smooth or EOS is a natural lip balm brand, which has been changing lives since it was first introduced in the market. The lip balm contains jojoba oil, shea butter and natural Vitamin E. Only the purest ingredients are used in the manufacture of this lip balms.

In the production of Evolution of Smooth lip balms, the use of petrolatum and paraben is avoided. This ensures that the lip balms are highly-moisturizing. Also, it ensures that they can be used by typically anyone, based on their hypoallergenic nature. Evolution of Smooth lip balm products can be found at major retailers that have personal care sections, such as Walmart and Target, or online on Racked, Amazon or Ulta (http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245).

For more info, visit https://evolutionofsmooth.com/.