McDonalds Puts the Environment First by Pledging to Not Fish in Barents Sea

McDonald’s has recently strengthened its commitment to sustainable fishing by pledging to not source fish caught from previously ice covered sections of the Northern Barents Sea, a region twice the size of France.

This announcement came as increasing global temperatures have been opening up parts of the ocean that were previously inaccessible for commercial fishing practices like trawling and deep-sea nets. Industrial fishing practices can cause widespread damage to fragile ocean ecosystems and are able to cause native fish populations to plummet.

This pledge was brokered by Greenpeace and involved several other multinational corporations. McDonalds hopes to set a precedent of behavior for global brands in this untapped area of the Arctic Ocean.

As agreed in their pledge, McDonalds will not actively send fishing vessels into this banned sea region, nor will they knowingly serve cod caught there by third party fishermen.

Though a step in the right direction, McDonalds’ commitment may not be enough to save the Northern Barents Sea from exploitation. Norway has recently licensed 189 cod fishing trawlers to harvest millions of pounds of fish from this fragile region, and rates are expected to go up each year. The thousands of tons of fish that McDonalds won’t pull from this region will make up only a small fraction of the total amount being harvested.

Nonetheless, the McDonalds brand has a lot of global leverage, and their commitment to putting the environment ahead of their bottom line will surely strike a chord deep within the food industry.

New CEO of McDonald’s Plans to Turn Around the Company

Lately, the mega fast food chain McDonalds has seen a decline in performance. McDonalds is known all around the world and is the largest fast food chain globally. The company announced on April 22nd that they were preparing a plan to turn around the business and planned to release the details on May 4th. Well, May 4th has come and gone so let’s see what McDonalds has decided to work on.

Many people speculated that Steve Easterbrook, the new Chief Executive Officer of the fast food chain, would work on customer service, or even revamp the menus and maybe even offer all-day breakfast for customers. Apparently that was not the plan. According to the story on BuzzFeed.com, all the changes that Easterbrook plans on making have to do with a corporate structure. This announcement surprised many, since it is the attraction to McDonalds that is on the decline. Many consumers want to see a change in the food and the structure of the restaurant.

Healthy folks at Boraie Development know that McDonalds does plan on moving forward with new initiatives that they had announced months ago. In New York City, McDonalds will be offering delivery. In the United States, customers will soon be able to order a customized burger from a kiosk in the restaurant. Many have said though that the fast food chain needs to stay current with health trends and give the consumers more transparency when it comes to the food.