Online Grocery Shopping Revolutionized

As more shoppers in the United States get more accustomed to buying grocery products online, the online grocery services are gradually growing, and the competition is getting much stiffer. With the rise in competition, a lot of online enterprises have had to revisit the business models and re-adjust them so that they can maintain an edge with other rising enterprises. A good example of an impressive move made by online grocery sellers is by Instacart which has both in-store shoppers and cashiers on staff.
v recently announced that it had cut back hours for its in-store cashiers in New York City. Until then, most shoppers were only tasked with the responsibility of picking the items for order, while the cashiers were involved with the checkout process. Now with the cashiers’ hours cut back, it saves costs for the company while shoppers are held responsible for the entire process of picking, packing and also checkout.
Other companies, as mentioned in a very recent report, have lowered prices as an incentive for their subscription customers. Postmates subscription service, also referred to as Postmates Plus, formerly offered free delivery services to Postmate Plus partners for items priced over $30. Their subscription only costs $99 per month, and with a means of promoting their business subscribers now get free delivery services for items priced over $25.
Another company which has deviated from the status quo is the AmazonFresh which was recently launched in Boston. The online grocery service only renders its services to it prime customers who pay a membership fee of $299 a year. As a means of dominating the market the online grocery company has been launched in over nine United States markets. The company was also launched in London; but nevertheless, due to its high annual costs has a challenge from competitors such as Postmates and Instacart.
These adjustments are inevitable with the growing competition in the online grocery service industry. The rise in demand for online groceries, however, was not an instant one as consumers were hesitant at first in buying items they do not get to pick for themselves. Nevertheless, consumers have gradually become more comfortable with the idea of buying grocery products online. A recent report outlined by Brick Meets Click reveals that 41% of consumers have bought groceries online at least ones.