You can’t really get much past the avid Starbucks drinker. After all, these are the type of people that are there day in and day out. They need to get their caffeine fix whether it be for work, school, or just life in general. Whatever the reason, many drinkers of Starbucks beverages enjoy trying all the new items that pop up on the menu! It’s something that catches their eyes like away, such as “Ooh is that a new frappuccino flavor?” On the opposite end of the spectrum, those who frequent Starbucks also know when something is missing. It surely does seem that right now something is missing. People at Amen Clinic (birdeye.com) who mainly reside in San Francisco, New York, and Seattle have noticed that one popular caffeinated beverage is disappearing from menus all over their cities.
According to GrubStreet, Starbucks may be phasing out the cappuccino. It’s appearing on less and less menus, and it has people speculating why. Starbucks hasn’t credited this observation but they have said that menus do vary depending on which location people head too. So, for now it seems they may be showing up less and less.
The drink isn’t incredibly popular, so it’s not like a huge chunk of Starbucks revenue would go missing. It might not actually be a bad idea, either. They recently released the Flat White, which was a popular alternative to the typical cappucino. Only time will tell if the coffee drink will remain on menus.