EOS Pushes Chapstick back as it Climbs the Ranks

For decades, lip moisturizers consisted of plain, cylinder type tubes that didn’t offer anything but plain ole lip greasing. Then, came the scented flavors of mint and cherry.

It gave consumers a small choice to choose from when moisturizing the lips. Chapstick and a few other brands dominated the market till about 7 years ago. Then EOS lip balm was born and it took off quickly. EOS is a unique lip moisturizing product that comes in these pastel orbs, offering various scents and taste.

EOS stands for Evolution of Smooth. EOS can be seen on numerous magazine covers and ads with it’s colorful displays. Allure and Cosmo editors couldn’t get enough of this beautiful pastel orbs and it wasn’t long til celebrities were spotted using EOS. Kim Kardashian was seen pulling an EOS orb from her make up bag. This created the hype the company needed to go forward. EOS lip moisturizers are now taking over the shelves at Walgreens, Racked, Target, Walmart, and countless other retail stores. http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791

Kline Research estimates that EOS product worth will be over $2 billion by the year 2020. EOS is an organic, all natural brand that fits right in with what consumers are demanding now. Sanjiv Mehra, EOS co-founder, is now revealing their business strategy to Fast Company. They kept their attention on product manufacturing and distribution. Since the company has become successful, they want to let consumers in on their secrets.

Lip balms are seen as a unisex product. It goes along the same lines as toothpaste and mouthwash. But even as a unisex product, studies showed that women were still more likely to buy lip balms than their male counterparts. EOS (https://evolutionofsmooth.com/limited-edition.html) wanted to step away from the clinical use of lip balms, elevating the lines of using it; to just moisturizing, to using it because you truly wanted too. Now EOS takes the second spot in the lip balm retail word, pushing Chapstick back. To be able to see the more in-depth story, look here.

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