From an Advertising agent With No Investment to a Great International Advertiser

José Borghi is the founder of Mullen Lowe Brazil agency, that’s one of the best advertising agencies in Brazil. It was founded in 2006 and employs 201 to 500 people. The seeds of his advertising agency were planted when he was a junior in high school. One day, his sister invited him to see a presentation at the Castro Neves Theatre. The show was about commercial videos that won awards at the Cannes Film Festival. Jose Borghi was inspired, but he never imagined that he would someday win a Lions Cannes Award.

José Borghi was born in Presidente Prudente in the late 1960s. In about four years, BorghiErh merged with global network Lowe + Partners. In 1989, Borghi graduated from PUC Campinas in Advertising with a degree in advertising. After graduation, Borghi found employment at his first job Standart Ogilvy. He worked for FCB and DM9/DDB until he founded his advertising company.

José Borghi became friendly with creative art director, Erh Ray at DM9/DDB. In 2002, Borghi and Ray formed a partnership in the BorghiErh advertising company. In about four years, BorghiErh was merged with global network Lowe + Partners. Six years later, Erh Ray sold his shares in the business that was renamed Mullen Lowe agency. BorghiErh advertising company began as a start up from the ground business with no investors or bank loans to get started. BorghiErh offered people media planning and other creative services to help the clients promote their businesses. José Borghi attracted the interest of Jim Mullen of Mullen Advertising who’d started the industry in 1970 in Boston Massachusetts. It was Mullen’s desire to spread his advertising services throughout the world. BorghiErh became Borghi Lowe.

José Borghi always knew the road to success was paved with hard work. He worked hard to make sure that Borghi Lowe was a success by creating dazzling advertising campaigns on adsoftheworld.com for many of their clients including Delta Airlines, Fiat, American Express, and many others. Borgi worked himself into a CEO partnership with André Gomes.

José Borghi went on to win many awards in addition to the Lions Cannes Award. He’s also won the New York Festival,and the Clios Awards. In 2009, Borghi was awarded Advertiser of the Year. One of his memorable advertising campaigns was when he had children dressed as stuffed animals for Mammals Parmalat. The children sang jingles and songs from Zeze di Camargo and Luciano.

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