How Lime Crime Is Shaking Up the Beauty Product Industry

What is Lime Crime? Well, it’s a name you may have heard popping up on the blogs of top style fashionistas or even by friends and co-workers that belong to the brand’s incredibly loyal user base. Lime Crime is a brand of beauty products – lipsticks, eyeshadow palettes, highlighters and many other fun products – that are revolutionizing the beauty industry by putting the user first and rocking the digital space.


How is the company revolutionizing the beauty space? Well, there are many reasons. First of all, the company believes in a digital-first, user-centric branding platform. The company actively showcases real users on their website that post pictures of themselves wearing their products. The company also typically shows the product itself next to the user, with a fabulous image of what the lipstick will look like on actual lips, rather than the simply swatch of color that has left every woman returning home from a new lipstick purchase looking like she is wearing clown paint because the color just didn’t fit what it looked like on the box.


Second, Lime Crime is revolutionizing the beauty space by offering products that align with a user base that insists on buying items that meet a certain standard. All of their products are 100% Vegan and are certified to be cruelty free by PETA and the Leaping Bunny Program, meaning they are never tested on animals.


The company’s founder, Doe Deere, insists on this purity for his cosmetic line. As a wearer of bright colors herself, Doe’s goal was to create a line that gave women and men the power to express themselves through a beauty line that was as unique as they are. That company culture drips down into the team and product line, and is likely a reason her products resonate with so many buyers. The products have unique, fun packaging that is an extension of the products themselves.


The line is known for its juxtaposition of beauty with a hint of grunge and rebellion and has a very cool “Makeup for Unicorns” theme that resonates with users. If you haven’t heard about the line yet, you surely will soon.


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