Jose Borghi – One of the Most Reputed Advertising Gurus of Brazil

Jose Borghi is one of the most experienced and highly influential advertising professionals in Brazil. He has been associated with the advertising world for over 25 years and has worked with major marketing and advertising firms such as Standard Ogilvy, FCB, Talent, Leo Burnett and DM9DDB. Many of his work has won prestigious awards across the globe, including 15 New York Festival, 20 Cannes, 16 Abril Awards, 12 Clios, 7 London Festival, 11 One Show, and more. In 1999, he was named as the most awarded copywriter by Archive Magazine.

In 2009, Brazilian Advertising Professionals Association named him the “Agency Professional,” and in the same year, he was chosen as the Advertising Professional of the year at the highly reputed Columnist Awards. In 2002 and 2013, he was the Brazilian representative in the Press Jury at the highly regarded Cannes Lions International Advertising Festival.

Jose Borghi has been interested in the advertising world from the very beginning of his teenage years. The interest in advertising was triggered when he visited the Cannes Advertising Festival with his sister and watched some of the award winning Ads. Jose was so moved and inspired by the Ads that Jose decided then and there to pursue a career in advertising. Moving forward, he studied marketing at the Pontifical Catholic University that opened doors of the advertising world for him. As soon as he graduated, he joined Standard Ogilvy, which is one of the most reputed advertising agencies in the world.

Jose Borghi’s advertising campaign regarding wildlife conservation has been applauded the world over. His ad named “Mammals of Parmalat” has received many awards and helped him get global recognition. It is an ad that is still considered as one of the best advertisement ever made and continues to be an inspiration for many advertising professionals across the globe. He currently is the co-CEO of Mullen Lowe Brazil, which is one of the most reputed and sought after advertising agencies in the country today.

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