Lime Crime creator Doe Deere always had a dream of revolutionizing makeup and setting new industry standards: She’s done both. Lime Crime is now one of the most successful makeup lines in the world. It’s also vegan and cruelty free, according to PETA and Leaping Bunny.
Deere isn’t one to discriminate. Her line was created for males and females who love to express themselves. Her unique vision and eye for the unusual has managed to capture millions of devoted followers all over the world. Lime Crime was launched in 2008 just after Halloween. The self-touted “queen of unicorns” created the brightest, boldest eye makeup, lipsticks, nail polishes, hair and blush, all wrapped in glittery packaging.
Deere says her company is such a rousing success because she oversees every detail from product launching to packaging. She says she owes it all to her customers and fans who have stuck by her through thick and thin. Deere urges her customers to download photos of themselves wearing her products. Deere says her makeup is made to please all people. As a little girl in Russia, she was never shy about expressing herself. Violets, pinks, purples and greens were always her favorite colors.
Persistence is why she hasn’t failed, according to Deere. She urges would be entrepreneurs to never give up on their dreams. After a number of failed start ups, Deere almost abandoned her dream. It was only after the kindness of others, that she opted to stick with it. Doe has branched out beyond the U.S. and her makeup line can be found in the U.K and Canada. Both her online and physical stores are highly successful. Deere says she has a number of additional items in production. As long as she’s keeping her clients happy, the critics aren’t relevant, according to Deere.